Now Available — 200+ Pages

Fill Your Route. Get Off the Truck. Build to Sell.

The complete playbook for pool service owners who want to stop trading hours for dollars and start building a business worth six figures.

Get the Playbook — $39 → Instant download
The Complete Guide
The Pool Service Playbook
Fill Your Route. Get Off the Truck.
Build to Sell.
Garrett | GPR Digital
200+ Pages 33 Chapters 12 Swipe Files $160K Exit Documented 30-Day Money-Back Guarantee
Part 1 — 14 Chapters

Fill your route and keep it full year-round

The complete marketing system. 12-month calendar, Google Ads, social media, speed-to-lead, review generation, reactivation campaigns, maintenance plans, and local SEO. Every channel a pool company needs.

  • 12-month marketing calendar so you never go dark
  • Google Ads with 8 ad groups + full negative keyword list
  • Speed-to-lead automation — respond in 60 seconds
  • Maintenance plans that lock in 12 months of autopay
Chapters 1-14Fill Your Route
  • 12-month marketing calendar
  • Google Ads setup walkthrough
  • Social media ads with before/after photos
  • Speed-to-lead system
  • Review generation to dominate Google Maps
  • Reactivation campaigns for past contacts
  • Maintenance plans with autopay
  • Neighborhood marketing, referrals, local SEO, CRM

Peek inside

Here's what an actual chapter looks like. Actionable systems, real numbers, no filler.

Chapter 1 — The Feast-or-Famine Trap in Pool Service
Chapter 1
The Seasonal Lead Gap
Your customers don't cancel in winter — most stay year-round. The real problem is new lead flow drops off. Without new leads replacing normal attrition, your route shrinks instead of growing.
MarketPeak Leads/MoOff-Season
Florida15-255-10
Arizona12-204-8
Mid-South10-182-5
Chapter 4
Google Ads for Pool Companies
8 ad groups every pool company needs. Negative keywords that save thousands. Landing pages that convert 10-20%.
MetricBenchmark
Avg CPC$12-22
Cost Per Lead$25-65
Close Rate35-55%
First-Year ROAS10-20x
Chapter 9
Maintenance Plans: Year-Round Recurring Revenue

Three-tier plan structure, pricing worksheets, sales scripts, service agreements, and the autopay setup that took a business from 5x to 12x valuation.

Chapter 17
Pool Service SOPs That Run Without You

The 16-step weekly service checklist, green-to-clean procedure, customer communication standards, and the film-and-transcribe method for writing SOPs fast.

Chapter 26
The $160K Exit — How the Sale Went Down

The full breakdown: timeline, valuation math, what the buyer looked at, negotiation, fees, holdback, and the net take-home after taxes.

$160K
Pool company sold
in under 1 year
120
Accounts on signed
maintenance plans
0
Owner hours on route
at time of sale
200+
Pages of pool-specific
systems & templates
Chapters 15-24Get Off the Truck
  • Math of hiring your first tech — the safety number
  • Where to find good techs (7 sources)
  • 16-step weekly service SOP
  • Green-to-clean procedure
  • Delegation with quality controls
  • Owner's dashboard — 10 key numbers
  • Pricing for profit formula
  • Scaling from 1 tech to 3+
Part 2 — 10 Chapters

Hire your first tech and get off the truck

The hiring math, training SOPs, delegation systems, and owner's dashboard that let you step away from the route. Stop doing 50 pools a week. Start running a business.

  • Calculate your exact "safety number" before hiring
  • 16-step SOP that cuts callbacks in half
  • Weekly quality review in 15 minutes
  • Pricing formula most pool companies get wrong
Garrett — GPR Digital

Built by a pool guy. Not a consultant.

"Every system in this playbook either made money or saved money. No theory. No fluff. Just what works when you're standing next to a green pool at 7 AM trying to build something real."

Garrett built a pool service company from zero to 120 accounts, got completely off the truck, and sold it for $160K in under a year. This playbook is every system he used to do it.

— Garrett | GPR Digital

Part 3 — 9 Chapters

Build a pool company worth selling

What buyers actually look for, the $160K exit breakdown, route valuation, the 12-month exit prep timeline, insurance, legal, commercial contracts, and repair revenue.

  • What makes a pool business sellable (and what kills the deal)
  • The $160K exit — step by step
  • 12-month exit prep timeline
  • Commercial pool contracts — HOAs, hotels, apartments
Chapters 25-33 + AppendicesBuild to Sell + Swipe Files
  • What makes a pool business sellable
  • Route value and customer lifetime economics
  • Insurance, licensing, and legal setup
  • Pool repair as a profit center
  • 12 appendices: ad copy, email sequences, SOPs
  • Negative keyword master list
  • Chemical dosing charts & equipment guides
  • Service agreement template

Built for pool service owners at every stage

Whether you're at 10 pools or 100, the playbook meets you where you are.

🏊

Just Starting Out

Skip the expensive mistakes. Set up marketing, CRM, and pricing right from day one.

💪

Solo & Stuck

Doing 40-50 pools alone. Need to hire but don't know when or how.

📈

Growing But Chaotic

Have techs but no systems. Quality is inconsistent. You're the bottleneck.

💰

Ready to Sell

Want out in 1-3 years but the business isn't worth what it should be.

Do the math

One system from this playbook pays for it 10x over.

$2,475/mo
Revenue lost by underpricing $55/pool across 45 accounts
$3,630/mo
Revenue recovered from one reactivation campaign
$18,000+
Added to your sale price with documented SOPs

The playbook costs $39. One pricing fix, one reactivation text, or one signed maintenance plan pays for it.

Get the Playbook

One playbook. Every system. No monthly fees.

Most Popular

The Pool Service Playbook

$97

$39

One-time payment. Lifetime access.

  • 33-chapter digital playbook (200+ pages)
  • 12 swipe file appendices
  • Negative keyword master list
  • CRM automation workflows
  • Chemical dosing charts & equipment guides
  • Service agreement template
  • All future updates included
Get Instant Access — $39 Secure checkout. Instant digital download.

30-Day Money-Back Guarantee

Read the playbook. Use the systems. If it's not worth 10x what you paid, email us within 30 days for a full refund. No questions.

What you get:

Part 1: 14 chapters — marketing, ads, SEO, CRM
Part 2: 10 chapters — hiring, SOPs, delegation, pricing
Part 3: 9 chapters — valuation, exit prep, legal
Bonus: 12 appendices — templates, scripts, checklists

Built by a pool guy. Not a consultant.

Written by someone who built, grew, and sold a pool company for $160K in under a year. Every system was tested on real routes.

The Complete Guide
The Pool Service Playbook
Fill Your Route. Get Off the Truck.
Build to Sell.
Garrett | GPR Digital

Frequently Asked Questions

Still have questions? Email us anytime.

Is this for new or established pool companies?

Both. Part 1 builds your route from scratch. Parts 2-3 systemize and prep for sale. Templates work at any stage.

I'm solo with 30 pools. Too advanced?

You're exactly who this was written for. Takes you from 30 to 100+, hires your first tech, and builds something sellable.

Is this generic business advice?

No. Every chapter is pool-specific. Ad copy for pool searches. SOPs for chemicals and green-to-cleans. Pricing formulas for seasonal demand.

What format?

Digital download. Instant access. Read on phone, tablet, or computer. Built to reference on the job.

Do I need to spend money on ads?

Many strategies are free — reactivation, reviews, referrals, CRM automation. Revenue without ad spend.

What if it doesn't work?

30-day money-back guarantee. Full refund, no hoops.

Stop guessing. Start building.

The difference between a $40K pool company and a $160K exit is systems. Every week you wait is revenue left on the table.

Get the Playbook — $39 Instant access. 30-day money-back guarantee.